![]() |
![]() |
|
![]() | ||||||||
![]()
|
New YWAM Promotional Materials YWAM has always needed promotional media to represent the mission. In response to several requests over the years for up-to-date, relevant materials, a major undertaking has begun to improve communication within and about our mission. Over the past two years many YWAMers involved in communication ministries have met to network and strategize on how to improve communication. This group, known as CRIT (Communication, Research and Information Technology), is helping create much-needed pieces to promote and support YWAM.
Over the next months, promotional materials will be available to accompany the recently updated
Go Manual
and
www.ywam.org
. These include:
Brochures ( available now ):
One single
brochure
cannot cover all the informational, recruiting and cultural communication needs throughout YWAM. Instead, a number of designs have been created, which express YWAM in a variety of formats while simultaneously communicating a unified message. New technologies make it possible to customize brochures by translating them into local languages, adding ministry/base contact information, addressing security issues, etc. to suit various cultural and local needs. YWAM ministries and bases can now order generic printed brochures, order a CD of the artwork for local printing, or work with
the design team
to customize designs for your specific use. Ordering info :
On-Line Order Form DVD ( available now ):
The new YWAM promotional DVD is intended for multi-national audiences. [To download Podcast versions, Right-click, Save Target As/Save Link As] The first version of this DVD includes:
Download : Podcast 320x240 (15 MB) | Podcast 640x480 (37 MB) Download : Podcast 320x240 (20 MB) | Podcast 640x480 (48 MB) Download : Podcast 320x240 (25 MB) | Podcast 640x480 (62 MB) Download : Podcast 320x240 (47 MB) | Podcast 640x480 (115 MB) Corporate Info Pack:
A
corporate information packet
will present a clear explanation of YWAM. It will describe our values, our mission, and our diversity of ministry, work and cultural representation. The packet will be printed in 5 major languages as a formal presentation of YWAM as a credible mission agency. It is intended to communicate to government agencies, legal entities, visa officials, and major donors. The corporate information folder is expected to be available in late 2008 (provided we can get a good team working on it).
Branding:
It is also important for the mission to display a unified international image. Through a consistent use of the YWAM logo and other communication pieces, we can better reflect our unity and diversity.
Guidelines
for creating various media pieces should be released in 2008.
These new media, together with www.ywam.org and the Go Manual, will help communicate YWAM's uniqueness and diversity in a consistent way throughout the world. Many of these products will be available together in the future in a "YWAM Promo Pack." For more information on any of these products, or if you have any suggestions or input regarding any of these products,
please email us.
The YWAM PR team | |||||||